90 Day: The Last Resort
Five couples come to a resort knowing there’s a chance they’re leaving separately.
Client: TLC
Role: Creative Direction
Introduce viewers to a new spin-off of a fan-favorite, 90 Day Fiance
Create scroll-stopping paid media that drives audiences to tune in
Develop concise narratives for social posts that reflect the show’s major themes
Give audiences a peek at what’s to come by matching the series’ tone
Our Objectives
The paid placements that we were tasked with creating would be live on TikTok during the first two weeks of the series’ airing. We utilized this timeline intentionally when developing the content of each post.
WEEK 1
INTRODUCE
Popular 90 Day Fiance couples that have reached their breaking points come to a resort in paradise in attempt to salvage their relationships. Each couple participates in therapy sessions and different challenges to eventually decide if they will stay together.
WEEK 2
ALLUDE
As the couples navigate through their issues, intense emotions unfold, old wounds are reopened, and surprising revelations are made.
The ensuing drama leaves the cast in serious question of who will leave paradise single or still in a relationship.
More than 10 storyboards were presented according to the developed timeline. They revolved around themes viewers would be interested in seeing come to fruition within the show.
DRAMATIC | RAW | MYSTERIOUS | REVEALING
TONE
SECRETS | BETRAYAL | ULTIMATUMS | MISTAKES
THEMES
The result was five curated TikTok posts, all of which were released during the first two weeks of the series airing. As a collection, they introduced the concept of the show, the cast, and the drama that was to ensue.
